Identity-First Habit Building

Become WhoYou Want to Be

Transform your identity through science-backed habit design. Build lasting change by focusing on who you're becoming, not just what you're doing.

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๐ŸŽฏIdentity First
๐Ÿ”ฅBuild Streaks
๐ŸŽ“Graduate Habits
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A science-backed system that works with your psychology, not against it. Follow your journey from identity to lasting change.

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From Our Blog

Learn to Transform

Discover science-backed strategies for building lasting habits and becoming who you want to be.

Identity-Based Environment Design: Architecting Your Self
HabitsFeatured

Identity-Based Environment Design: Architecting Your Self

Why willpower fails in a poorly designed room. Learn how to audit your surroundings to remove 'identity friction' and make your desired habits the path of least resistance.

Mochi
Feb 5, 2026
5 min read
#environment#architecture#choice-architecture+1
The 1% Recovery Rule: The Art of the Comeback
HabitsFeatured

The 1% Recovery Rule: The Art of the Comeback

Why the first day after a miss is the most important day for your long-term success. Learn how to leverage the 'Fresh Start Effect' to build unbreakable momentum.

Mochi
Feb 5, 2026
5 min read
#setbacks#recovery#resilience+1
Willpower Architecture: Beyond the Battery Metaphor
MindsetFeatured

Willpower Architecture: Beyond the Battery Metaphor

Why thinking of willpower as a limited resource might be holding you back. Learn how to shift your mindset and design a system where 'will' is an expression of identity, not an endurance test.

Mochi
Feb 5, 2026
5 min read
#willpower#mindset#psychology+1
Neuro-Anchoring & Micro-Rewards: Hacking the Dopamine Loop
ScienceFeatured

Neuro-Anchoring & Micro-Rewards: Hacking the Dopamine Loop

Why waiting for results is a recipe for failure. Learn how to use immediate positive reinforcement to wire your brain for consistency and joy.

Mochi
Feb 5, 2026
5 min read
#dopamine#neuroscience#rewards+1
Beyond Tracking: The Art of Identity Design
IdentityFeatured

Beyond Tracking: The Art of Identity Design

Most tracking systems only capture what you did. Move beyond the 'what' and learn how to design the 'who' by focusing on identity-based evidence.

Mochi
Jan 30, 2026
5 min read
#identity-design#philosophy#systems+1
The Two-Minute Rule: How Tiny Habits Transform Your Life
HabitsFeatured

The Two-Minute Rule: How Tiny Habits Transform Your Life

Struggling to start new habits? Learn how the two-minute rule makes habit formation effortless and why starting small is the secret to lasting change.

Mochi
Jan 18, 2026
5 min read
#fundamentals#getting-started#motivation+1

Trusted by Thousands

Join the community of intentional improvers

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Identity Transformations

People actively becoming who they want to be

0%

Success Rate

Of users who complete onboarding stick with their habits

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Habits Logged

Daily practice moments captured and celebrated

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Habits Graduated

Behaviors that became automatic and effortless

Real Transformations

Stories of Becoming

Join thousands who have transformed their identity and built lasting habits.

102
I am an athlete
โ€œI stopped trying to 'exercise more' and started saying 'I am an athlete.' Three months later, I ran my first half marathon. This app rewired how I think about myself.โ€
Sarah Chen

Sarah Chen

Software Engineer

Completed first half marathon
103
I am someone who learns from setbacks
โ€œThe Insights feature changed everything. I used to beat myself up when I missed a workout. Now I understand my patterns and actually fix them.โ€
Marcus Johnson

Marcus Johnson

Product Manager

87% habit consistency
104
I am a disciplined entrepreneur
โ€œI've tried every habit app out there. This is the first one that made me feel like I was becoming a different person, not just checking boxes.โ€
Elena Rodriguez

Elena Rodriguez

Startup Founder

12 habits graduated
105
I am a morning person
โ€œThe habit stacking feature helped me build a morning routine that actually sticks. I anchor each new habit to something I already do. It's brilliant.โ€
David Park

David Park

Creative Director

180-day streak
106
I am a healthy eater
โ€œAfter years of yo-yo dieting, I finally stopped trying to 'eat healthy' and started being a healthy eater. The identity shift made all the difference.โ€
Priya Sharma

Priya Sharma

Marketing Manager

Lost 30 lbs naturally
107
I am continuously improving
โ€œThe graduation feature is genius. Seeing habits become automatic freed up mental space for new challenges. I've graduated 8 habits this year.โ€
James Wilson

James Wilson

Architect

8 habits graduated
108
I am a meditator
โ€œI was skeptical of another habit app, but the science-backed approach won me over. Understanding my failure patterns helped me finally stick with meditation.โ€
Lisa Thompson

Lisa Thompson

Data Scientist

365-day streak
109
I am a high performer
โ€œThe daily practice loop is so frictionless. Check in, log, reflect. It takes 30 seconds but builds momentum that lasts all day.โ€
Michael Chen

Michael Chen

Entrepreneur

6 identities transformed
+4

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$18/month

What's included

  • Up to 5 identity statements
  • Up to 15 active habits
  • Daily practice check-ins
  • Basic failure tracking
  • 30-day progress history
  • Community support
  • Limited habit stacking
  • No export features
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$20/month

What's included

  • Unlimited identity statements
  • Unlimited active habits
  • Advanced Habit Design Studio
  • AI-powered pattern detection
  • Unlimited progress history
  • Advanced analytics dashboard
  • Export your data anytime
  • Priority support
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$300

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What's included

  • Everything in Premium
  • One-time payment
  • Lifetime access to all features
  • Priority support forever
  • All future updates included
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